“If it’s bad; they’ll tell you it’s bad let’s do it like this. But if it’s good; I mean let’s go with it.” Kidi said
Speaking in an interview with Hitz FM’s Dr. Pounds, Kidi explained the reason for his choice of album title by explaining that the words sugar is a household name especially because it has a pleasant taste which is a constant and obvious element in every song on the entire album.
“We all know what sugar does in our lives. Sugar brings the sweet elements. Everything we put sugar in; we eat sugar with beans, we eat sugar with yam. We eat sugar with all of these things and it brings some sweetness into our lives.
“So I decided to do an album full of sweetness. Every single track from track 1 to 13 has some level of sweetness that every time you listen it brings sweetness into your life, hence the title sugar.” Kidi added
The official launch of the album came with a sugar movie premier which witnessed a massive turnout at the Accra Mall.
The highlife and afro beats singer/songwriter seized the platform to show his excitement and appreciation and thanked his fans for their loyalty and high patronage.