For any person, whether popular or unpopular, branding is an integral part of your life. The way you brand yourself will determine how well people will address you.
Bullhaus Entertainment boss, Lawrence Asiamah Hanson, popularly known as Bulldog, in an interview laid much emphasis on the way people brand themselves, especially music artistes.
Speaking to Andy Dosty on Hitz FM’s ‘DayBreak Hitz’ program, Bulldog had this to say, “I have always said that whatever it is that you call yourself can be rationalized and made positive. I don’t think anyone would want to call themselves bad, negative”.
He continued saying that, “you should have something attached to your brand. Some advocacy to just the music. If you do not, what will happen to you when you not in vogue?”